Technical:

1. Please don’t keep your viewers guessing: provide clear menu and clean site structure.
2. Use an SSL Certificate: you don’t want the browsers to display a warning to your guests!
3. Optimise your website for speed: users tend not to trust slow websites (Bartuskova, Krejcar, 2025).

Social:

1. Display Google, Trustpilot, or Facebook reviews.
2. Embed logos of companies you’ve worked with, press mentions and awards.
3. Link to social media presence.

Legal:

Depending on your location, the main data protection regulations are the GDPR (General Data Protection Regulation) in the EU and CCPA (California Consumer Privacy Act).

1. Display a Privacy Policy, Terms & Conditions, and Refund Policy (if appropriate).
2. Clearly state how you collect, store, and use customer data in your Privacy Policy.
3. Provide opt-in/opt-out options for cookies and data collection.

Bonus:

1. Regularly check for broken links and remove outdated content.
2. You might like to write me a few words about your frustrations, it will make you feel better.

Resources:

Bartuskova, A., & Krejcar, O. (2015). Loading Speed of Modern Websites and Reliability of Online Speed Test Services. In N.T. Nguyen, L. Iliadis, Y. Manolopoulos, & B. Trawiński (Eds.), Computational Collective Intelligence (pp. 65-74). Springer. ​