I have a bone to pick with the researchers – why can’t I find any good studies specifically linking testimonials and reviews to client acquisition in the language industry? There are several in-depth studies on the general power of good testimonials and...
When I was a teenager, I refused to wash my hair for weeks at a time. My long-suffering mother would admonish, but I was adamant: first impressions didn’t matter, and my hair was just naturally clean all the time (a lie). Turns out the joke is on me – first...
Ensuring your online presence is inclusive and reachable to all audiences seems like yet another headache to do with designing your website. Maybe that’s part of the reason why only about 3% of the internet is fully accessible to people with disabilities...
A lot of people talk about branding. I thought to add my own contribution by making the topic really simple and focused on application in the real life. You know what branding is, and you have a personal brand – it’s how others perceive you and your...
Have you ever felt like you’re navigating the vast ocean of the language industry all alone? It’s easy to get caught up in the daily grind of projects, deadlines, and the constant quest for new clients. But what if I told you there’s a way to work...
Hi everyone, I don’t know about you, but sometimes I feel like a stress-filled panic-monkey when I think about everything that goes into a successful website. 🙈 So, to help make things a bit easier, I’ve prepared some ideas for that free focus session...