I have a bone to pick with the researchers – why can’t I find any good studies specifically linking testimonials and reviews to client acquisition in the language industry? There are several in-depth studies on the general power of good testimonials and...
Ensuring your online presence is inclusive and reachable to all audiences seems like yet another headache to do with designing your website. Maybe that’s part of the reason why only about 3% of the internet is fully accessible to people with disabilities...
A lot of people talk about branding. I thought to add my own contribution by making the topic really simple and focused on application in the real life. You know what branding is, and you have a personal brand – it’s how others perceive you and your...
Running a language business can be a challenge. You’re sharing your passion for languages, helping others reach their goals, but in today’s digital world, you need more than just enthusiasm—you need a strong online presence. Your website? That’s your...
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