Forget Perfection: Progress-First SEO for Founders
In my last post, we talked about SEO — and why traditional agencies often aren’t built for startup founders. Say you’ve paid for three months on a pricey retainer. There’s a small bump in traffic at first… then flatline. You’re told to be patient. “SEO takes time.”...
Why So Many Founders Get Burned by SEO Agencies
I’m not naming names, but I do want to tell you a story. “Karo!” exclaimed one of my website and managed hosting clients — let’s call him Leo. “For [redacted]’s sake, I’ve had it with these SEO people. I’m going to kill them and bury them in a ditch!” …And, truth be...
Free Tools to Showcase Testimonials for Language Professionals
I have a bone to pick with the researchers – why can’t I find any good studies specifically linking testimonials and reviews to client acquisition in the language industry? There are several in-depth studies on the general power of good testimonials and...
Key Website Elements for Language Professionals
When I was a teenager, I refused to wash my hair for weeks at a time. My long-suffering mother would admonish, but I was adamant: first impressions didn’t matter, and my hair was just naturally clean all the time (a lie). Turns out the joke is on me – first...About
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